Background: The National Family Health Survey-4 (NFHS-4) data suggests that anemia is widely prevalent among all age groups, and is particularly high among the most Vulnerable – nearly 50 per cent among pregnant woman. Though government has provided free of cost treatment of anemia to all pregnant ladies, due to low adherance and compliance anemia is still prevalent among them. An operational study was done on 24 yr old anemic pregnant lady to study the potentiality of improvement to the adherance and compliance to anemia treatment during pregnancy using mobile social media technology.

Methods: We have used in depth interview method and observation by using mobile phone.

Results: Before tele-follow up patient’s Hemoglobin level was 8.3 gm/dl which improved after 5th tele-follow up to 10 gm/dl and her adherance score was 3 out of 8 i.e. low level compliance that also had been increased to 6 i.e. medium level compliance

Conclusions: Tele-follow up method used during pregnancy motivated to improve her compliance, but also empowered her to act on external barriers such as improper prescriptions.