The well-being of the mother and her baby can be influenced by the quality of the care they receive during pregnancy, childbirth, and postpartum. It’s crucial to ascertain the quality of healthcare to improve it. Therefore, utilizing a maternity dashboard is vital to measure key performance indicators (KPIs), improve the quality of care, and ensure high-quality care.

Objectives: To identify and determine the effectiveness of the maternity dashboard for KPIs development.

Methods: In this prospective observational study, applied research was conducted to identify and determine KPIs developing by implementing a maternity dashboard in Iraq for the first time, we employed a framework organized by the implementation of a maternity Dashboard (MDB) design by Excel program, which is a traffic light program(green, amber, red), Data were collected manually from the outpatient department, labor ward, neonatal intensive care unit registers, and electronic records from January 1 to November 30/2023, in Obstetric and Gynecologic Teaching Hospital in Kerbala.

Results: 1st 6 months after implementation compared with the last 6 months after implementation, the audit and feedback program were associated with statistically significant decreases (p<0.05, mean and SD) in the rates of NICU (from 81.17±14.27, 60.33±14.15) respectively, significant decreases in END (from 9.7±2.9, 8.0±3.9) respectively, statistically significant in increase NVD (from 870±86, 940±30), and statistically significant in decrease CS (from 438.5±54.16, 372.5±47.42).

Conclusion: Maternity dashboards were improving maternity care as appeared in the result of our study, and it was a way to asses effective management. These dashboards can provide valuable and practical information through KPIs, which serve as criteria for evaluating performance.